About Our Team

Jacqueline M. Baker
Founder & Principal Consultant

I love helping people discover and reach their full potential through modern etiquette, everyday leadership, and giving them the tools to help start the things they want to do.

Now, I wouldn’t dare say that I’m a traditional etiquette and leadership consultant. Confused? 

Probably because what could possibly exude more traditional than being a good leader and practicing good etiquette?

But my perspective and approach to leadership is more nuanced and modern. 

I believe everyone has leadership potential in their own unique way in both professional and social settings (my book, Leader by Mistake, talks all about this). I take great pride in creating content that inspires people to lead wherever they are so that they can elevate to their next level.

Born, raised, and educated in Detroit, I am a Warrior through and through. I proudly hold two degrees from Wayne State University—a Bachelor of Arts in Public Relations and a Master of Education in Instructional Technology with specializations in Interactive Technologies and Performance Improvement. 

In my spare time, I enjoy traveling, watching my James Bond collection (for the millionth time), hitting the slopes during the winter season snowboarding, and hosting dinner parties for family and friends.